Built by a CX Practitioner, Not a “Thought Leader”

This framework was created in the trenches—not on a whiteboard. It’s been tested, refined, and used inside real brands to secure investment, drive retention strategies, and influence exec-level decisions.

Most CX decks get stuck in inboxes. This one gets traction.
— Retail Director of Customer Experience
This framework finally got my CFO to stop asking what NPS means and start asking how fast we could implement.
— Senior CX Leader, Banking & Financial Services
I used The CX Case Maker once. Got buy-in from Product, Ops, and Marketing in the same meeting. That’s never happened before.
— VP, CX & Service, Retail

the cx case maker

The CX Case Maker:

Prove the ROI of CX in One Page

Download the tool top CX leaders use to build influence, win cross-functional support, and secure buy-in—fast.

What It Is:

The CX Case Maker™ is your go-to template for turning CX strategy into business impact.

Built for CX pros who are tired of being told “not now” by the business, this one-pager helps you:

✅ Clearly define the problem in business terms.
✅ Map your solution to outcomes the C-suite cares about.
✅ Show ROI without a 40-slide deck or data nobody reads.

Why It Works:

✅ Executive-ready, revenue-focused.
✅ Designed to speed up alignment across CX, ops, and marketing.
✅ Built to get a “yes” without waiting for permission.

What You’ll Walk Away With:

  • A plug-and-play template to influence and get CX initiatives prioritized.

  • A structure that turns experience work into a strategic asset.

  • A fast path to owning the internal CX narrative.

Who It’s For:

  • CX leaders who need buy-in but don’t want to beg for it.

  • Practitioners ready to stop reporting and start influencing.

  • Teams looking to align faster and move smarter.