unf*cking your cx

It started with a frustration—CX was being sidelined. cut. the discipline dying.

Brands preached “customer obsession” while delivering broken experiences. CX teams were buried in dashboards and surveys, struggling to prove their value. Meanwhile, leadership kept asking, “What’s the ROI of CX?”—and too many CX pros didn’t have an answer.

That’s why Unf*cking Your CX exists.

This isn’t just a blog. It’s a playbook for CX pros who refuse to be ignored.
A place to cut through the noise, build the business case, and turn CX into a profit center.

Because CX isn’t just about experiences—it’s about driving revenue, retention, and real impact.

about me

I’ve been where you are.

I’ve spent years inside retail and SaaS companies—on both sides of the table. I’ve led CX, digital transformation, and operations, and I know exactly what it’s like to:

🔴 Battle for budget when leadership doesn’t see CX as a priority.
🔴 Be told to “fix” the experience without a real strategy.
🔴 Drown in data that doesn’t drive action.

So I stopped playing defense.

I started connecting CX to real business impact.
I proved retention = revenue.
I built business cases that got buy-in.
I turned customer experience into a competitive advantage.

Now, I’m here to help CX pros do the same.

If you’re done with CX being ignored, this platform is for you.